Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Volumn 25, Issue 3, 2015, Pages 259-278

  Woodside, Arch G ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

experiment; icon; marketing; research; survey; theory

Indexed keywords

EID: 84968718055     PISSN: 21639159     EISSN: 21639167     Source Type: Journal    
DOI: 10.1080/21639159.2015.1041784     Document Type: Article

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