Broadening the application of mixed methods in sales research

Journal of Personal Selling and Sales Management

Volumn 35, Issue 4, 2015, Pages 334-345

  Johnson, Jeff S ^a  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

Author keywords

Concurrent design; Mixed methods; Sales management; Salesperson; Sequential design

Indexed keywords

EID: 84961844743     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.2015.1016953     Document Type: Article

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