Electronic mail appraisal: A buyer and seller survey

Journal of Business and Industrial Marketing

Volumn 18, Issue 4-5, 2003, Pages 419-434

  Bean, Cynthia J ^a   Boles, James S ^b   Cano, Cynthia Rodriguez ^c  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

Business to business marketing; Buyers; Communications; Electronic mail; Organizations; Sales

Indexed keywords

EID: 0242361069     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620310480304     Document Type: Review

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