The effect of marketing strategy on sales performance: The moderating effects of internal and external environment

World Applied Sciences Journal

Volumn 26, Issue 1, 2013, Pages 28-33

  Pourhosseini, Amirhosein ^a   Dehdashti Shahrokh, Zohre ^b  

^a Institute for Trade Studies and Research   (Iran)

^b ALLAMEH TABATABA'I UNIVERSITY   (Iran)

Author keywords

Competitive Intensity; Demand Uncertainty; Marketing Strategy; Sales Performance; Transformational Leadership

Indexed keywords

EID: 84887584199     PISSN: 18184952     EISSN: 19916426     Source Type: Journal    
DOI: 10.5829/idosi.wasj.2013.26.01.288     Document Type: Article

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