When visual product features speak the same language: Effects of shape-typeface congruence on brand perception and price expectations

Journal of Product Innovation Management

Volumn 28, Issue 4, 2011, Pages 599-610

  Van Rompay, Thomas J L ^a   Pruyn, Ad T H ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

BOTTLED WATER; CONSUMER CHOICE; CONSUMER RESPONSE; IN-LINE; INFORMATION PROCESSING; MANAGERIAL IMPLICATIONS; MARKETING MIX; MARKETING RESEARCH; POSITIVE EFFECTS; PRODUCT CATEGORIES; PRODUCT FEATURE; PRODUCT VARIANTS; STIMULUS PROCESSING; TWO-PRODUCT; VISUAL APPEARANCE; VISUAL ELEMENTS;

CONSUMER PRODUCTS; DATA PROCESSING; MARKETING; RESEARCH; VISUALIZATION;

COSTS;

EID: 79955839231     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00828.x     Document Type: Article

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