Phonaesthemes and sound symbolism in Swedish brand names

Ampersand

Volumn 2, Issue , 2015, Pages 19-29

  Abelin, Åsa ^a  

^a UNIVERSITY OF GOTHENBURG   (Sweden)

Author keywords

Brand name; Corpus; Cross modal priming; Phonaestheme; Sound symbolism

Indexed keywords

EID: 84924811584     PISSN: None     EISSN: 22150390     Source Type: Journal    
DOI: 10.1016/j.amper.2014.12.001     Document Type: Article

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