The role of nutrition labels and advertising claims in altering consumers' evaluation and choice

Appetite

Volumn 96, Issue , 2016, Pages 38-46

  Bialkova, Svetlana ^a   Sasse, Lena ^a   Fenko, Anna ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Advertising (health hedonic) claims; Buying intention; Health; Nutrition labels; Taste

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; BUYING INTENTION; CEREAL BAR; CONSUMER; CONTROLLED STUDY; FEEDING BEHAVIOR; FEMALE; FOOD; FOOD PACKAGING; FOOD PREFERENCE; FRONT OF PACK; HEALTH BEHAVIOR; HEALTH MOTIVATION; HEALTH PERCEPTION; HUMAN; MAJOR CLINICAL STUDY; MALE; NUTRITION; NUTRITIONAL VALUE; PERCEIVED TASTE; POST HOC ANALYSIS; POTATO CHIP; TASTE; ADOLESCENT; ADVERTISING; ATTITUDE TO HEALTH; CONSUMER ATTITUDE; DECISION MAKING; GERMANY; MIDDLE AGED; MOTIVATION; PROCEDURES; PSYCHOLOGY; YOUNG ADULT;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; ATTITUDE TO HEALTH; CHOICE BEHAVIOR; CONSUMER BEHAVIOR; FEMALE; FOOD LABELING; FOOD PREFERENCES; GERMANY; HEALTH BEHAVIOR; HUMANS; MALE; MIDDLE AGED; MOTIVATION; TASTE PERCEPTION; YOUNG ADULT;

EID: 84941894783     PISSN: 01956663     EISSN: 10958304     Source Type: Journal    
DOI: 10.1016/j.appet.2015.08.030     Document Type: Article

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