A conceptual model of the drivers and outcomes of mobile CRM application adoption

Journal of Research in Interactive Marketing

Volumn 10, Issue 1, 2016, Pages 67-84

  Rodriguez, Michael ^a   Trainor, Kevin ^b  

^a ELON UNIVERSITY   (United States)

^b NORTHERN ARIZONA UNIVERSITY   (United States)

Author keywords

CRM; Mobile marketing; Sales force management; Technology acceptance model; Technology implementation; Technology to performance chain

Indexed keywords

EID: 84959473747     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/JRIM-12-2014-0075     Document Type: Article

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