The effect of moderators on the salesperson behavior performance and salesperson outcome performance and sales organization effectiveness relationships

European Journal of Marketing

Volumn 36, Issue 11-12, 2002, Pages 1367-1388

  Baldauf, Artur ^a   Cravens, David W ^b  

^a UNIVERSITY OF BERN   (Switzerland)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

Organizational effectiveness; Performance; Sales management; Salesforce

Indexed keywords

EID: 33748611049     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210445227     Document Type: Article

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