Does relationship marketing matter in online retailing? A meta-analytic approach

Journal of the Academy of Marketing Science

Volumn 44, Issue 2, 2016, Pages 206-217

  Verma, Varsha ^a   Sharma, Dheeraj ^a   Sheth, Jagdish ^b  

^a INDIAN INSTITUTE OF MANAGEMENT   (India)

^b EMORY UNIVERSITY   (United States)

Author keywords

Customer relationship management; Loyalty; Online retailing; Relationship marketing

Indexed keywords

EID: 84958049556     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-015-0429-6     Document Type: Article

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