Conveying Trustworthiness to Online Consumers: Reactions to Consensus, Physical Store Presence, Brand Familiarity, and Generalized Suspicion

Journal of Retailing

Volumn 86, Issue 4, 2010, Pages 322-335

  Benedicktus, Ray L ^a   Brady, Michael K ^b   Darke, Peter R ^c   Voorhees, Clay M ^d  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

^c YORK UNIVERSITY   (Canada)

^d MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Brand familiarity; Bricks and mortar; Online retailing; Physical presence; Suspicion; Trust

Indexed keywords

EID: 78649448615     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2010.04.002     Document Type: Article

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