User reactions to destination brand contents in social media

Information Technology and Tourism

Volumn 15, Issue 4, 2016, Pages 291-315

  Huertas, Assumpcio ^a   Marine Roig, Estela ^b  

^a UNIVERSITAT ROVIRA I VIRGILI   (Spain)

^b UNIVERSITY OF LLEIDA   (Spain)

Author keywords

Content analysis; Destination brand; Facebook; Interactivity; Online communication; Social media

Indexed keywords

EID: 84955487020     PISSN: 10983058     EISSN: 19434294     Source Type: Journal    
DOI: 10.1007/s40558-015-0045-9     Document Type: Article

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