Social media engagement behaviour: a uses and gratifications perspective

Journal of Strategic Marketing

Volumn 24, Issue 3-4, 2016, Pages 261-277

  Dolan, Rebecca ^a   Conduit, Jodie ^a   Fahy, John ^b   Goodman, Steve ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

^b UNIVERSITY OF LIMERICK   (Ireland)

Author keywords

social media content; social media engagement behaviour; uses and gratifications theory

Indexed keywords

EID: 84951271344     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2015.1095222     Document Type: Article

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