Why consumers engage in virtual new product developments initiated by producers

Advances in Consumer Research

Volumn 33, Issue , 2006, Pages 639-646

  Füller, Johann ^a  

^a UNIVERSITY OF INNSBRUCK   (Austria)

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Indexed keywords

EID: 43249121919     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (52)