Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations

Tourism Management

Volumn 54, Issue , 2016, Pages 321-343

  Mariani, Marcello M ^a   Di Felice, Marco ^a   Mura, Matteo ^a  

^a UNIVERSITY OF BOLOGNA   (Italy)

Author keywords

Big data; Destination Management Organizations; Destination marketing; Engagement; Facebook; Italian regions; Social media

Indexed keywords

MARKETING; MASS MEDIA; SOCIAL NETWORK; TOURISM MANAGEMENT; TOURIST DESTINATION;

ITALY;

EID: 84951053773     PISSN: 02615177     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tourman.2015.12.008     Document Type: Article

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