Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites

Tourism Management

Volumn 46, Issue , 2015, Pages 274-282

  Luo, Qiuju ^a   Zhong, Dixi ^a  

^a SUN YAT SEN UNIVERSITY   (China)

Author keywords

Communication characteristics; Ego network; Social network analysis; Social networking sites; Travel related electronic word of mouth; Whole network

Indexed keywords

COMMUNICATION NETWORK; DECISION MAKING; NETWORK ANALYSIS; SOCIAL NETWORK; TOURIST BEHAVIOR; TRAVEL BEHAVIOR;

EID: 84904891950     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2014.07.007     Document Type: Article

References (42)

1. Brown J.J., Reingen P.H. Social ties and word-of-mouth referral behavior. Journal of Consumer Research 1987, 14(3):350-362.
2. Burgess S., Sellitto C., Cox C., Buultjens J. Trust perceptions of online travel information by different content creators: some social and legal implications. Information System Front 2011, 13:221-235.
3. Burt R.S. Network items and the general social survey. Social Networks 1984, 6(4):293-339.
4. Chatterjee P. Online reviews: Do consumers use them?. Advances in Consumer Research 2001, 28:129-133.
5. Chen M., Zhang J. An experimental research on the determinants of re-diffusion intention of online word-of-mouth. Journal of Zhejiang University (Humanities and Social Sciences) 2008, 38(5):127-135.
6. Cheung, C. M. K., Lee, M. K. O., & Thadani, D. R. (September 16-18 2009). The impact of positive electronic word-of-mouth on consumer online purchasing decision. In Proceedings of the 2nd world summit on the knowledge society: Visioning and engineering the knowledge society. A web science perspective. Chania, Crete, Greece.
7. Cheung C.M.K., Lee M.K.O., Rabjohn N. The impact of electronic word-of-mouth: the adoption of online opinions in online customer communities. Internet Research 2008, 18(3):229-247.
8. Chu S.C., Choi S.M. Electronic word-of-mouth in social networking sites: a cross-cultural study of the United States and China. Journal of Global Marketing 2011, 24(3):263-281.
9. Chu S.C., Kim Y. Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising 2011, 30(1):47-75.
10. De Bruyn A., Lilien G.L. Amulti-stage model of word of mouth influence through viral marketing. International Journal of Research in Marketing 2008, 25(3):151-163.
11. Ding H., Wang Y. Analyzing 'opinion leader' attributes in SNS cyberspace: an investigation of Douban.com. Journalism & Communication 2010, 3:82-91.
12. Doh S.J., Hwang J.S. How consumers evaluate eWOM (electronic word-of-mouth) messages. Cyberpsychology & Behavior 2009, 12(2):193-197.
13. Granovetter M. The strength of weak ties. American Journal of Sociology 1973, 78(6):1360-1380.
14. Gretzel U. Consumer generated content-trends and implications for branding. E-Review of Tourism Research 2006, 4(3):9-11.
15. Hennig-Thurau T., Gwinner K.P., Walsh G., Gremler D.D. Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the Internet?. Journal of Interactive Marketing 2004, 18(1):38-52.
16. Huang Y., Basu C., Hsu M.K. Exploring motivations of travel knowledge sharing on social network sites: an empirical investigation of U.S. college students. Journal of Hospitality Marketing & Management 2010, 19:717-734.
17. Jansen B.J., Zhang M., Sobel K., Chowdury A. Twitter power: tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology 2009, 60(11):2169-2188.
18. Jiang S. Study on formation mechanism of online word-of-mouth network based on multi-agent simulation (master's thesis) 2009, Retrieved from. http://www.cnki.net/.
19. Kiecker P., Cowles D. Interpersonal communication and personal influence on the Internet: a framework for examining online word-of-mouth. Journal of Euromarketing 2002, 11(2):310-325.
20. Lee M., Youn S. Electronic word of mouth (eWOM): how eWOM platforms influence consumer product judgement. International Journal of Advertising 2009, 28(3):473.
21. Li B. Study on spatial communication structure of network events: an analysis of 40 network events in recent years. Journalism & Communication 2011, 3:90-99.
22. Litvin S.W., Goldsmith R.E., Pan B. Electronic word-of-mouth in hospitality and tourism management. Tourism Management 2008, 29(3):458-468.
23. Liu J. Lectures on whole network approach-A practical guide to UCINET 2009, Truth & Wisdom Press, Shanghai People's Publishing House, Shanghai.
24. Lo I.S., McKercher B., Lo A., Cheung C., Law R. Tourism and online photography. Tourism Management 2011, 32:725-732.
25. Luo J. Lectures on social network analysis 2010, Social Sciences Academic Press (China), Beijing. 2nd ed.
26. Luo J., Xie Z. Local research on social ties. Lectures on social network analysis 2008, 102-119. Social Sciences Academic Press (China), Beijing. 2nd ed. J. Luo (Ed.).
27. Marsden P.V., Campbell K.E. Measuring tie strength. Social Forces 1984, 63(2):482-501.
28. Murray K.B. Atest of services marketing theory: consumer information acquisition activities. Journal of Marketing 1991, 55:10-25.
29. Pan B., MacLaurin T., Crotts J.C. Travel blogs and the implications for destination marketing. Journal of Travel Research 2007, 46:35-45.
30. Park D.H., Kim S. The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews. Electronic Commerce Research and Applications 2008, 7(4):399-410.
31. Park D.H., Lee J. eWOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic Commerce Research and Applications 2008, 7(4):386-398.
32. Pempek T.A., Yermolayeva Y.A., Calvert S.L. College students' social networking experiences on Facebook. Journal of Applied Developmental Psychology 2009, 30(3):227-238.
33. Petroczi A., Nepusz T., Bazsó F. Measuring tie-strength in virtual social networks. Connections 2010, 27(2):39-52.
34. Poyry, E., Parvinen, P., Salo, J., & Blakaj, H. (2012). Hedonic and utilitarian search for electronic word-of-mouth. In 2012 45th Hawaii international conference on system sciences (pp. 1797-1806).
35. Riegner C. Word of mouth on the web: the impact of Web 2.0 on consumer purchase decisions. Journal of Advertising Research 2007, 47(4):436-447.
36. Schramm L.W., Porter W.E. Men, women, messages, and media: Understanding human communication 2010, He, D., Trans., China Renmin University Press, Beijing. 2nd ed.
37. Scott J. Social network analysis: A handbook 2007, Liu, J., Trans., Chongqing University Press, Chongqing. 2nd ed.
38. Sun T., Youn S., Wu G., Kuntaraporn M. Online word-of-mouth (or mouse): an exploration of its antecedents and consequences. Journal of Computer-Mediated Communication 2006, 11(4):1104-1127.
39. Vilpponen A., Winter S., Sundqvist S. Electronic word-of-mouth in online environments: exploring referral network structure and adoption behavior. Journal of Interactive Advertising 2006, 6(2):63-77.
40. Webster C.M., Morrison P.D. Network analysis in marketing. Australasian Marketing Journal (AMJ) 2004, 12(2):8-18.
41. Xiang Z., Gretzel U. Role of social media in online travel information search. Tourism Management 2010, 31:179-188.
42. Yoo K.H., Lee Y., Gretzel U., Fesenmaier D.R. Trust in travel-related consumer generated media. Information and communication technologies in tourism 2009 2009, 49-60. Springer, New York. W. Hopken, U. Gretzel, R. Law (Eds.).