The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media

Industrial Marketing Management

Volumn 54, Issue , 2016, Pages 71-79

  Guesalaga, Rodrigo ^a,b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b PONTIFICIA UNIVERSIDAD CATÓLICA DE CHILE   (Chile)

Author keywords

Business to business marketing; Sales management; Social media

Indexed keywords

EID: 84950255963     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2015.12.002     Document Type: Article

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