Appropriate use of single-item measures is here to stay

Marketing Letters

Volumn 26, Issue 3, 2015, Pages 245-255

  Bergkvist, Lars ^a  

^a UNIVERSITY OF NOTTINGHAM NINGBO CHINA   (China)

Author keywords

Multiple item measures; Psychometrics; Reliability; Single item measures; Validity

Indexed keywords

EID: 85032070580     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-014-9325-y     Document Type: Article

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