The implications of service-dominant logic and integrated solutions on the sales function

Journal of Marketing Theory and Practice

Volumn 19, Issue 4, 2011, Pages 423-440

  Le Meunier Fitzhugh, Kenneth ^a   Baumann, Jasmin ^a   Palmer, Roger ^b   Wilson, Hugh ^c  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

^b BOURNEMOUTH UNIVERSITY   (United Kingdom)

^c CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053608978     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679190405     Document Type: Article

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