Antecedents of social media B2B use in industrial marketing context: Customers’ view

Journal of Business and Industrial Marketing

Volumn 30, Issue 6, 2015, Pages 711-722

  Keinänen, Hanna ^a   Kuivalainen, Olli ^b  

^a Tieto Finland Corporation   (Finland)

^b LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

B2B; Business to Business marketing; Consumer behavior; Online marketing; Social media; Social media marketing

Indexed keywords

EID: 84930853993     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-04-2013-0095     Document Type: Article

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