What affects sustainability and innovation - Hard or soft corporate identity?

Technological Forecasting and Social Change

Volumn 102, Issue , 2016, Pages 72-79

  Staub, Selva ^a   Kaynak, Ramazan ^b   Gok, Tarkan ^c  

^a HALIC UNIVERSITY   (Turkey)

^b GEBZE TECHNICAL UNIVERSITY   (Turkey)

^c Tu Army Istanbul ^*  (Turkey)

Author keywords

Corporate identity; Hard corporate identity drivers; Innovation strategies; Soft corporate identity drivers; Sustainability

Indexed keywords

COMMERCE; HUMAN RESOURCE MANAGEMENT; INNOVATION;

CORPORATE IDENTITY; CORPORATE-SUSTAINABILITY; INNOVATION STRATEGY; INNOVATIVE STRATEGIES; ORGANIZATIONAL INNOVATION; PRODUCT INNOVATION; STRUCTURAL EQUATION MODELING; SUSTAINABLE PERFORMANCE;

SUSTAINABLE DEVELOPMENT;

EID: 84949430182     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2015.06.033     Document Type: Article

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