The impact of the corporate identity mix on corporate reputation

Journal of Brand Management

Volumn 18, Issue 3, 2010, Pages 197-211

  Money, Kevin ^a   Rose, Susan ^a   Hillenbrand, Carola ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

corporate brand beliefs; corporate identity mix; corporate reputation; partial least squares; structural equation modelling

Indexed keywords

EID: 78650277217     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2010.31     Document Type: Article

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