SCOPUS 정보 검색 플랫폼 - 논문 보기

메뉴 건너뛰기

Business Horizons

Volumn 40, Issue 3, 1997, Pages 59-66

Corporate identity: The role of mission statements

(2) Leuthesser, Lance a Kohli, Chiranjeev a

a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031138468 PISSN: 00076813 EISSN: None Source Type: Journal
DOI: 10.1016/S0007-6813(97)90053-7 Document Type: Article

Times cited : (140)

References (18)

1
- 0004192455
- New York: John Wiley & Sons
- Ackoff Russell L. Management In Small Doses. 1986;John Wiley & Sons, New York.
- (1986) Management in Small Doses
- Ackoff Russell, L.¹

2
- 0010713893
- The Corporation As Brand: An Identity Dilemma
- Bailey Irving W. II, Schechter Alvin H. The Corporation As Brand: An Identity Dilemma. Chief Executive. October 1994;42-45.
- (1994) Chief Executive , pp. 42-45
- Bailey Irving W. II¹ Schechter Alvin, H.²

3
- 0010713894
- Corporate Identity (Marketing Guide, Part 15)
- Corporate Identity (Marketing Guide, Part 15). Marketing. April 12, 1990;21-24.
- (1990) Marketing , pp. 21-24

4
- 38249029334
- Measuring Corporate Images: A Review of Alternative Approaches
- Dowling Grahame R. Measuring Corporate Images: A Review of Alternative Approaches. Journal of Business Research. 17:1988;27-34.
- (1988) Journal of Business Research , vol.17 , pp. 27-34
- Dowling Grahame, R.¹

5
- 38249039569
- Managing Your Corporate Images
- Dowling Grahame R. Managing Your Corporate Images. Industrial Marketing Management. 15:(2):1986;109-115.
- (1986) Industrial Marketing Management , vol.15 , Issue.2 , pp. 109-115
- Dowling Grahame, R.¹

6
- 0003741425
- New York: Quorum Books
- Falsey Thomas A. Corporate Philosophies And Mission Statements. 1989;Quorum Books, New York.
- (1989) Corporate Philosophies and Mission Statements
- Falsey Thomas, A.¹

7
- 0004053891
- Lexington, MA: Lexington Books
- Garbett Thomas. How To Build A Corporation's Identity And Project Its Image. 1988;Lexington Books, Lexington, MA.
- (1988) How to Build a Corporation's Identity and Project Its Image
- Garbett Thomas¹

8
- 0002124612
- Developing An Effective Corporate Identity Program
- Gorman Chris. Developing An Effective Corporate Identity Program. Public Relations Journal. 50:(7):1994;40-42.
- (1994) Public Relations Journal , vol.50 , Issue.7 , pp. 40-42
- Gorman Chris¹

9
- 0004168720
- New York: Quorum Books
- Gray James G. Jr. Managing The Corporate Image. 1986;Quorum Books, New York.
- (1986) Managing the Corporate Image
- Gray James G., Jr.¹

10
- 0010665442
- Establishing A Productivity Mission
- Gregson Ken. Establishing A Productivity Mission. Work Study. 41:(6):1992;19-23.
- (1992) Work Study , vol.41 , Issue.6 , pp. 19-23
- Gregson Ken¹

11
- 85133460878
- Public Relations: A Rationale For Its Development And Usage Within UK Fast-Moving Consumer Goods Firms
- Kitchen Philip J. Public Relations: A Rationale For Its Development And Usage Within UK Fast-Moving Consumer Goods Firms. European Journal Of Marketing. 27:(7):1993;53-75.
- (1993) European Journal of Marketing , vol.27 , Issue.7 , pp. 53-75
- Kitchen Philip, J.¹

12
- 0010755984
- Inc.
- Lammers Teri. The Effective And Indispensable Mission Statement. 14:(8):1992;75-78. Inc.
- (1992) The Effective and Indispensable Mission Statement , vol.14 , Issue.8 , pp. 75-78
- Lammers Teri¹

13
- 0002288096
- Marketing Myopia
- Levitt Theodore. Marketing Myopia. Harvard Business Review. July-August 1960;45-46.
- (1960) Harvard Business Review , pp. 45-46
- Levitt Theodore¹

14
- 0010752802
- Put Your Purpose In Writing
- Nelton Sharon. Put Your Purpose In Writing. Nation's Business. 82:(2):1994;61-65.
- (1994) Nation's Business , vol.82 , Issue.2 , pp. 61-65
- Nelton Sharon¹

15
- 0003938950
- Cambridge, MA: Harvard University Press
- Olins Wally. Corporate Identity. 1989;Harvard University Press, Cambridge, MA.
- (1989) Corporate Identity
- Olins Wally¹

16
- 0000128070
- Corporate Mission Statements: The Bottom Line
- Pearce John A. II, David Fred. Corporate Mission Statements: The Bottom Line. Academy Of Management Executive. 1:(2):1987;109-115.
- (1987) Academy of Management Executive , vol.1 , Issue.2 , pp. 109-115
- Pearce John A. II¹ David Fred²

17
- 0010759326
- Common Sense On Corporate Identity
- Siegel Alan. Common Sense On Corporate Identity. Across The Board. June 1988;27-35.
- (1988) Across the Board , pp. 27-35
- Siegel Alan¹

18
- 0010674357
- Corporate Identity: A Watershed Year?
- Spaeth Tony. Corporate Identity: A Watershed Year? Across The Board. January-February 1992;57-58.
- (1992) Across the Board , pp. 57-58
- Spaeth Tony¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.