Managing a health crisis on Facebook: How the response strategies of apology, sympathy, and information influence public relations

Public Relations Review

Volumn 41, Issue 2, 2015, Pages 222-231

  DiStaso, Marcia W ^a   Vafeiadis, Michail ^a   Amaral, Chelsea ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Solomon McCown and Company   (United States)

Author keywords

Credibility; Facebook; Healthcare; Reputation; Social media; Trust

Indexed keywords

EID: 84947485412     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2014.11.014     Document Type: Article

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