RepTrak pulse: Conceptualizing and validating a short-form measure of corporate reputation

Corporate Reputation Review

Volumn 14, Issue 1, 2011, Pages 15-35

  Ponzi, Leonard J ^a   Fombrun, Charles J ^a   Gardberg, Naomi A ^b  

^a Reputation Institute   (United States)

^b CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

corporate reputation; crosscultural studies; reputation measurement; scale development; stakeholder management

Indexed keywords

EID: 79955376456     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2011.5     Document Type: Article

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