Consumers' Willingness to Pay for Corporate Reputation: The Context of Airline Companies

Corporate Reputation Review

Volumn 10, Issue 3, 2007, Pages 189-200

  Graham, Mary E ^a   Bansal, Pratima ^b  

^a CLARKSON UNIVERSITY   (United States)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

corporate reputation; policy capturing; willingness to pay

Indexed keywords

EID: 68049103753     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1550052     Document Type: Article

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