The impact of competitive strategies on responsive market orientation, proactive market orientation, learning orientation and organizational performance

Journal of Strategic Marketing

Volumn 23, Issue 5, 2015, Pages 423-435

  Kharabsheh, Radwan Alyan ^a   Jarrar, Khalid ^a   Simeonova, Boyka ^b  

^a HASHEMITE UNIVERSITY   (Jordan)

^b UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

competitive strategy; cost leadership strategy; differentiation strategy; learning orientation; proactive market orientation; responsive market orientation

Indexed keywords

EID: 84943456379     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2014.970217     Document Type: Article

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