Individual differences in marketing placebo effects: Evidence from brain imaging and behavioral experiments

Journal of Marketing Research

Volumn 52, Issue 4, 2015, Pages 493-510

  Plassmann, Hilke ^a,b   Weber, Bernd ^c,d  

^a INSEAD   (United States)

^b INSERM   (France)

^c UNIVERSITY HOSPITAL BONN   (Germany)

^d UNIVERSITY OF BONN   (Germany)

Author keywords

Individual differences; Placebo effects; Structural brain imaging

Indexed keywords

EID: 84941106789     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.13.0613     Document Type: Article

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