Ruminating about placebo effects of marketing actions

Journal of Marketing Research

Volumn 42, Issue 4, 2005, Pages 410-414

  Shiv, Baba ^a   Carmon, Ziv ^b   Ariely, Dan ^c  

^a STANFORD UNIVERSITY   (United States)

^b INSEAD   (Singapore)

^c MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 28444453701     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.2005.42.4.410     Document Type: Review

References (19)

1. Bargh, John A. and Melissa J. Ferguson (2000), "Beyond Behaviorism: On the Automaticity of Higher Mental Processes," Psychological Bulletin, 126 (November), 925-45.
2. Berns, Gregory S. (2005), "Price, Placebo, and the Brain," Journal of Marketing Research, 49 (November), 399-400.
3. Borsook, David and Lino Becerra (2005), "Placebo: From Pain and Analgesia to Preferences and Products," Journal of Marketing Research, 49 (November), 394-98.
4. Friedman, Ronald S., Denis M. McCarthy, Jens Forster, and Markus Denzler (2005), "Automatic Effects of Alcohol Cues on Sexual Attraction," Addiction, 100 (May), 672-81.
5. Irmak, Caglar, Lauren G. Block, and Gavan J. Fitzsimons (2005), "The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work," Journal of Marketing Research, 42 (November), 406-409.
6. James, William ([1890] 1950), The Principles of Psychology. New York: Holt.
7. Johns, Michael, Toni Schmader, and Andy Martens (2005), "Knowing Is Half the Battle: Teaching Stereotype Threat as a Means of Improving Women's Math Performance," Psychological Science, 16 (March), 175-79.
8. Kihlstrom John F. and Daniel L. Schacter (1990), "Anesthesia, Amnesia, and the Cognitive Unconscious," in Memory and Awareness in Anesthesia, B. Bonke, W. Fitch, and K. Millar, eds. Amsterdam: Swets and Zeitlinger, 21-44.
9. Miller, Greg (2005), "Reflecting on Another's Mind," Science, 308 (May), 945-47.
10. Petty, Richard E. (2001), "Subtle Influences on Judgment and Behavior: Who Is Most Susceptible?" in Social Influence: Direct and Indirect Processes: The Sydney Symposium of Social Psychology, Joseph P. Forgas and Kipling D. Williams, eds. New York: Psychology Press, 129-46.
11. Rao, Akshay R. (2005), "The Quality of Price as a Quality Cue," Journal of Marketing Research, 42 (November), 401-405.
12. Roland, Per E., Bo Larsen, Niels Larsen, and Eric Skinhoj (1980), "Supplementary Motor Area and Other Cortical Areas in Organization of Voluntary Movements in Man," Journal of Neurophysiology, 43 (January), 118-36.
13. Shiv, Baba, Julie A. Edell Britton, and John W. Payne (2004), "Does Elaboration Increase or Decrease the Effectiveness of Negatively Versus Positively Framed Messages?" Journal of Consumer Research, 31 (June), 199-208.
14. _, Ziv Carmon, and Dan Ariely (2005), "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For," Journal of Marketing Research, 42 (November), 383-93.
15. Simonson, Itamar, Ziv Carmon, and Sue O'Curry (1994), "Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice," Marketing Science, 13 (Winter), 23-40.
16. Stewart-Williams, Steve (2004), "The Placebo Puzzle: Putting Together the Pieces," Health Psychology, 23 (March), 198-206.
17. Storms, Michael D. and Richard E. Nisbett (1970), "Insomnia and the Attribution Process," Journal of Personality and Social Psychology, 16 (October), 319-28.
18. Strahilevitz, Michal and John G. Myers (1998), "Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell," Journal of Consumer Research, 24 (March), 434-46.
19. Wheeler, Christian S. and Richard E. Petty (2001), "The Effects of Stereotype Activation on Behavior: A Review of Possible Mechanisms," Psychological Bulletin, 127 (November), 797-826.