Examining the role of wine brand love on brand loyalty: A multi-country comparison

International Journal of Hospitality Management

Volumn 49, Issue , 2015, Pages 47-55

  Drennan, Judy ^a   Bianchi, Constanza ^b   Cacho Elizondo, Silvia ^c   Louriero, Sandra ^d   Guibert, Nathalie ^e   Proud, William ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b UNIVERSIDAD ADOLFO IBÁÑEZ   (Chile)

^c Universidad Panamericana   (Mexico)

^d INSTITUTO UNIVERSITÁRIO DE LISBOA ISCTE IUL   (Portugal)

^e UNIVERSITÉ PANTHÉON ASSAS   (France)

Author keywords

Brand love; Brand loyalty; Brand satisfaction; Brand trust; Wine; Wine experience; Wine knowledge

Indexed keywords

EID: 84934880835     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2015.04.012     Document Type: Article

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