Making a connection: Tasting rooms and brand loyalty

International Journal of Wine Business Research

Volumn 20, Issue 1, 2008, Pages 8-21

  Fountain, Joanna ^a   Fish, Nicola ^b   Charters, Steve ^c  

^a LINCOLN UNIVERSITY   (United States)

^b SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

^c NEOMA BUSINESS SCHOOL   (France)

Author keywords

Australia; Brand loyalty; New Zealand; Tourism; Wines

Indexed keywords

EID: 84986127941     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060810864589     Document Type: Article

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