CRM in social media: Predicting increases in Facebook usage frequency

European Journal of Operational Research

Volumn 244, Issue 1, 2015, Pages 248-260

  Ballings, Michel ^a   Van Den Poel, Dirk ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

Data mining; Decision support systems; Facebook; Predictive analytics; Social media

Indexed keywords

ADAPTIVE BOOSTING; BENCHMARKING; DATA MINING; DECISION SUPPORT SYSTEMS; DECISION TREES; FORECASTING; LOGISTIC REGRESSION; PREDICTIVE ANALYTICS; STOCHASTIC SYSTEMS; SUPPORT VECTOR MACHINES; SUPPORT VECTOR REGRESSION;

FACEBOOK; FRIEND RECOMMENDATIONS; GROUP MEMBERSHIPS; PREDICTIVE PERFORMANCE; PRIVACY SETTINGS; SOCIAL MEDIA; TWO-FOLD-CROSS-VALIDATION; USAGE PATTERNS;

SOCIAL NETWORKING (ONLINE);

EID: 84930480333     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2015.01.001     Document Type: Conference Paper

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