Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity

Journal of Intelligent Information Systems

Volumn 41, Issue 1, 2013, Pages 73-90

  Baecke, Philippe ^a,b   Van Den Poel, Dirk ^a  

^a GHENT UNIVERSITY   (Belgium)

^b VLERICK BUSINESS SCHOOL   (Belgium)

Author keywords

Automobile industry; Autoregressive model; Customer intelligence; Customer relationship management (CRM); Data augmentation; Marketing; Predictive analytics

Indexed keywords

AUTO REGRESSIVE MODELS; CUSTOMER INTELLIGENCES; CUSTOMER RELATIONSHIP MANAGEMENT; DATA AUGMENTATION; PREDICTIVE ANALYTICS;

AUTOCORRELATION; AUTOMOTIVE INDUSTRY; MARKETING; REGRESSION ANALYSIS;

SALES;

EID: 84882264139     PISSN: 09259902     EISSN: 15737675     Source Type: Journal    
DOI: 10.1007/s10844-012-0225-4     Document Type: Article

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