Customer event history for churn prediction: How long is long enough?

Expert Systems with Applications

Volumn 39, Issue 18, 2012, Pages 13517-13522

  Ballings, Michel ^a   Van Den Poel, Dirk ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

Explanatory period; Independent period; Length of customer event history; Predictive analytics; Predictive customer churn model; Time window

Indexed keywords

BIG DATUM; CLASSIFICATION TREES; CUSTOMER CHURN PREDICTION; DATA AUGMENTATION; DATA STORAGE; EXPLANATORY PERIOD; INDEPENDENT PERIOD; ITS DATA; LITERATURE REVIEWS; LOGISTIC REGRESSIONS; PREDICTIVE ANALYTICS; PREDICTIVE PERFORMANCE; TIME WINDOWS;

FORESTRY; LOGISTICS;

SALES;

ALGORITHMS; FORESTRY; MATERIALS HANDLING; MATHEMATICAL MODELS; REGRESSION ANALYSIS; SALES;

EID: 84865244941     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.07.006     Document Type: Article

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