The effects of rewarding user engagement: The case of Facebook apps

Information Systems Research

Volumn 24, Issue 1, 2013, Pages 186-200

  Claussen, Jörg ^a   Kretschmer, Tobias ^b,c,d   Mayrhofer, Philip ^e  

^a Department of International Economics and Management   (Denmark)

^b UNIVERSITY OF MUNICH   (Germany)

^c IFO INSTITUTE   (Germany)

^d LONDON SCHOOL OF ECONOMICS   (United Kingdom)

^e Max Planck Institute for Innovation and Competition   (Germany)

Author keywords

App markets; Facebook; Platform management; Social media

Indexed keywords

COMMERCE;

FACEBOOK; FACEBOOK APPS; INCENTIVE SYSTEMS; NETWORK SIZE; NEW APPLICATIONS; PLATFORM MANAGEMENT; SOCIAL MEDIA; USER ENGAGEMENT;

SOCIAL NETWORKING (ONLINE);

EID: 84877656306     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1120.0467     Document Type: Article

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