Modeling partial customer churn: On the value of first product-category purchase sequences

Expert Systems with Applications

Volumn 39, Issue 12, 2012, Pages 11250-11256

  Migueis V L ^a   Van Den Poel, Dirk ^b   Camanho, A S ^a   Falcão E Cunha, João ^a  

^a UNIVERSITY OF PORTO   (Portugal)

^b GHENT UNIVERSITY   (Belgium)

Author keywords

Churn analysis; Classification; Customer relationship management; Logistic regression; Marketing; Predictive analytics; Retailing; Sequence analysis

Indexed keywords

CHURN ANALYSIS; CUSTOMER RELATIONSHIP MANAGEMENT; LOGISTIC REGRESSIONS; PREDICTIVE ANALYTICS; RETAILING; SEQUENCE ANALYSIS;

CLASSIFICATION (OF INFORMATION); CUSTOMER SATISFACTION; DATA WAREHOUSES; INDUSTRY; LOGISTICS; MARKETING; MATHEMATICAL MODELS; REGRESSION ANALYSIS;

SALES;

EID: 84861199904     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.03.073     Document Type: Article

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