Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders

International Marketing Review

Volumn 32, Issue 3-4, 2015, Pages 279-306

  Torelli, Carlos J ^a   Shavitt, Sharon ^b   Cho, Young Ik ^c   Holbrook, Allyson L ^d   Johnson, Timothy P ^d   Weiner, Saul ^d  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

^d UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

Culture; Customer satisfaction; European Americans; Hispanics; Power; Social norms

Indexed keywords

EID: 84929154464     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMR-09-2013-0222     Document Type: Article

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