Self-Monitoring, Opinion Leadership and Opinion Seeking: A Sociomotivational Approach

Current Psychology

Volumn 30, Issue 3, 2011, Pages 203-214

  Rose, Paul ^a   Kim, JongHan ^b  

^a SOUTHERN ILLINOIS UNIVERSITY EDWARDSVILLE   (United States)

^b Wall College of Business   (United States)

Author keywords

Consumer psychology; Opinion leadership; Opinion seeking; Self monitoring

Indexed keywords

EID: 79961142190     PISSN: 10461310     EISSN: 19364733     Source Type: Journal    
DOI: 10.1007/s12144-011-9114-1     Document Type: Article

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