Ethical products and consumer involvement: What's new?

European Journal of Marketing

Volumn 44, Issue 9, 2010, Pages 1305-1321

  Bezençon, Valéry ^a   Blili, Sam ^b  

^a CENTRUM CATÓLICA GRADUATE BUSINESS SCHOOL   (Peru)

^b UNIVERSITY OF NEUCHÂTEL   (Switzerland)

Author keywords

Consumer behaviour; Ethics; Fair trade; Product image

Indexed keywords

EID: 77956193117     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011062853     Document Type: Article

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