How companies are implementing social customer relationship management: Insights from two case studies

26th Bled eConference - eInnovations: Challenges and Impacts for Individuals, Organizations and Society, Proceedings

Volumn , Issue , 2013, Pages 206-221

  Reinhold, Olaf ^a   Alt, Rainer ^a  

^a UNIVERSITY OF LEIPZIG   (Germany)

Author keywords

Case studies; Customer relationship management (CRM); Social customer relationship management (SCRM); Social Media

Indexed keywords

INVESTMENTS; PUBLIC RELATIONS; SOCIAL NETWORKING (ONLINE);

CASE-STUDIES; CUSTOMER RELATIONSHIP MANAGEMENT; FUNCTIONAL REQUIREMENT; SERVICE PROVISIONING; SOCIAL CRM; SOCIAL MEDIA; SOCIAL WEBS; VALUE CHAINS;

SALES;

EID: 84926005006     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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