Success factors in crm implementation: Results from a consortial benchmarking study

Electronic customer relationship management

Volumn , Issue , 2015, Pages 69-86

  Alt, Rainer ^a   Puschmann, Thomas ^b  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b Information Group (IMG)   (Switzerland)

Author keywords

Benchmarking; Critical success factors; Customer process; Customer relationship management

Indexed keywords

EID: 85076520775     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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