Analytical social CRM: Concept and tool support

24th Bled eConference - eFuture: Creating Solutions for the Individual, Organisations and Society, Proceedings

Volumn , Issue , 2011, Pages 226-241

  Reinhold, Olaf ^a   Alt, Rainer ^a  

^a UNIVERSITY OF LEIPZIG   (Germany)

Author keywords

Analytical CRM; Social CRM; Social media

Indexed keywords

COMMERCE; PUBLIC RELATIONS; SALES;

ANALYTICAL CRM; CUSTOMER KNOWLEDGE; CUSTOMER RELATIONSHIP MANAGEMENT; DATA EXTRACTION; MEDIA MONITORING; SOCIAL CRM; SOCIAL MEDIA; TECHNOLOGICAL COMPONENTS;

SOCIAL NETWORKING (ONLINE);

EID: 84886473397     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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