Web 2.0 in the CRM domain: Defining social CRM

International Journal of Electronic Customer Relationship Management

Volumn 5, Issue 1, 2011, Pages 1-22

  Faase, Robbert ^a   Helms, Remko ^a   Spruit, Marco ^a  

^a UTRECHT UNIVERSITY   (Netherlands)

Author keywords

Collaboration; CRM; Customer engagement; Customer relationship management; Social CRM; Social media; Web 2.0

Indexed keywords

EID: 79955399622     PISSN: 17500664     EISSN: 17500672     Source Type: Journal    
DOI: 10.1504/IJECRM.2011.039797     Document Type: Article

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