Social customer relationship management: State of the art and learnings from current projects

25th Bled eConference - eDependability: Reliable and Trustworthy eStructures, eProcesses, eOperations and eServices for the Future, Proceedings

Volumn , Issue , 2012, Pages 155-169

  Reinhold, Olaf ^a   Alt, Rainer ^a  

^a UNIVERSITY OF LEIPZIG   (Germany)

Author keywords

Social CRM; Social CRM systems; Social media

Indexed keywords

PUBLIC RELATIONS; SALES;

CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER SERVICE SYSTEMS; FUNCTIONAL REQUIREMENT; FUNDAMENTAL STRUCTURES; SOCIAL CRM; SOCIAL MEDIA; SOCIAL MEDIA MONITORING; STATE OF THE ART;

SOCIAL NETWORKING (ONLINE);

EID: 84926336113     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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