Cutting edges - Listening-led marketing science, media strategies, and organizations

Journal of Advertising Research

Volumn 50, Issue 3, 2010, Pages 305-315

  Rappaport, Stephen D ^a  

^a Advertising Research Foundation   (Australia)

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EID: 79251572400     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849910091464     Document Type: Article

References (16)

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