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Volumn 4, Issue 5, 2012, Pages 287-291

Social customer relationship management (Social CRM): Application and technology

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84869418304     PISSN: None     EISSN: 18670202     Source Type: Journal    
DOI: 10.1007/s12599-012-0225-5     Document Type: Article
Times cited : (44)

References (29)
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    • Faktenkontor. Faktenkontor, Hamburg
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  • 9
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    • Wertorientiertes CRM: Das zusammenspiel der triade aus marketing, finanzmanagement und IT
    • Gneiser MS (2010) Wertorientiertes CRM: Das Zusammenspiel der Triade aus Marketing, Finanzmanagement und IT. WIRTSCHAFTSINFORMATIK 52(2):95-104
    • (2010) Wirtschaftsinformatik , vol.52 , Issue.2 , pp. 95-104
    • Gneiser, M.S.1
  • 10
    • 84869390729 scopus 로고    scopus 로고
    • Chancen und Risiken des Social CRM
    • Hippner H, Rühl D, Wilde KD (eds). F.W. Wilde Werbung,Weßling
    • Hiller K, Rühl D,Wilde KD (2010) Chancen und Risiken des Social CRM. In: Hippner H, Rühl D, Wilde KD (eds) CRM-Studie 2010. F.W. Wilde Werbung,Weßling, pp 31-48
    • (2010) CRM-Studie 2010 , pp. 31-48
    • Hiller, K.1    Rühl, D.2    Wilde, K.D.3
  • 11
    • 84869415745 scopus 로고    scopus 로고
    • CRM - Grundlagen, ziele und konzepte
    • Hippner H, Wilde KD (eds), 2nd edn. Gabler, Wiesbaden
    • Hippner H (2006) CRM - Grundlagen, Ziele und Konzepte. In: Hippner H, Wilde KD (eds) Grundlagen des CRM - Konzepte und Gestaltung, 2nd edn. Gabler, Wiesbaden, pp 15-44
    • (2006) Grundlagen des CRM - Konzepte und Gestaltung , pp. 15-44
    • Hippner, H.1
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    • Produkte zum IT-gestützten social networking in unternehmen
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    • (2007) Wirtschaftsinformatik , vol.49 , Issue.6 , pp. 448-455
    • Koch, M.1    Richter, A.2    Schlosser, A.3
  • 19
    • 77958161500 scopus 로고    scopus 로고
    • Putting listening to work - The essentials of listening
    • Rappaport SD (2010) Putting listening to work - the essentials of listening. Journal of Advertising Research 50(1):30-41
    • (2010) Journal of Advertising Research , vol.50 , Issue.1 , pp. 30-41
    • Rappaport, S.D.1
  • 20
    • 84926336113 scopus 로고    scopus 로고
    • Social customer relationship management: State of the art and leanings from current projects
    • Pucihar A, Lechner U, Lux D (eds). University of Maribor, Bled
    • Reinhold O, Alt R (2012) Social customer relationship management: state of the art and leanings from current projects. In: Pucihar A, Lechner U, Lux D (eds) Proceedings of the 25th Bled eConference. University of Maribor, Bled, pp 155-169
    • (2012) Proceedings of the 25th Bled EConference , pp. 155-169
    • Reinhold, O.1    Alt, R.2
  • 21
    • 83755169348 scopus 로고    scopus 로고
    • Internet social networking: Stand der forschung und konsequenzen für enterprise 2.0
    • Richter D, Riemer K, Brocke Jv (2011) Internet Social Networking: Stand der Forschung und Konsequenzen für Enterprise 2.0. WIRTSCHAFTSINFORMATIK 53(2):89-103
    • (2011) Wirtschaftsinformatik , vol.53 , Issue.2 , pp. 89-103
    • Richter, D.1    Riemer, K.2    Brocke, Jv.3
  • 23
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    • Kollaboratives customer relationship management
    • Kurbel K, Becker K, Gronau N, Sinz E, Suhl L (eds). Oldenbourg. Accessed 2009-01-15
    • Schubert P (2009) Kollaboratives Customer Relationship Management. In: Kurbel K, Becker K, Gronau N, Sinz E, Suhl L (eds) Enzyklopädie der Wirtschaftsinformatik - Online Lexikon. Oldenbourg. Accessed 2009-01-15
    • (2009) Enzyklopädie der Wirtschaftsinformatik - Online Lexikon
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    • Tripp, T.M.1    Grégoire, Y.2
  • 25
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    • Tuzhilin A (2012) Customer relationship management and web mining: the next frontier. DataMining and Knowledge Discovery 24(1):584-612
    • (2012) DataMining and Knowledge Discovery , vol.24 , Issue.1 , pp. 584-612
    • Tuzhilin, A.1
  • 27
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    • Vandermerwe S (2000) How increasing value to customers improves business results. MIT Sloan Management Review 42(1):27-37 (Pubitemid 33715278)
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    • Vandermerwe, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.