Interactivity and Branding: Public Political Communication as a Marketing Tool

Journal of Political Marketing

Volumn 14, Issue , 2015, Pages 111-128

  Lilleker, Darren G ^a  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

comparative politics; content analysis; internet; political marketing communication; strategic positioning

Indexed keywords

EID: 84925936818     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1080/15377857.2014.990841     Document Type: Article

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