Measuring political brand equity: A consumer oriented approach

European Journal of Marketing

Volumn 44, Issue 3-4, 2010, Pages 460-477

  French, Alan ^a   Smith, Gareth ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Brand equity; Brand identity; Consumers; Political parties

Indexed keywords

EID: 77952143142     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011020534     Document Type: Article

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