Square peg, round hole can marketing-based concepts such as the product and the marketing mix have a useful role in the political arena

Journal of Nonprofit and Public Sector Marketing

Volumn 14, Issue 1-2, 2005, Pages 27-46

  Lloyd, Jenny ^a  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Marketing mix; Political marketing; Product; Product anatomy

Indexed keywords

EID: 33747596166     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v14n01_03     Document Type: Article

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