Why do people buy virtual goods? Attitude toward virtual good purchases versus game enjoyment

International Journal of Information Management

Volumn 35, Issue 3, 2015, Pages 299-308

  Hamari, Juho ^a,b  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Business model; Free to play; Freemium; Online game; Virtual goods

Indexed keywords

BEHAVIORAL RESEARCH; INTERACTIVE COMPUTER GRAPHICS; SALES; SOCIAL NETWORKING (ONLINE); VIRTUAL REALITY;

BUSINESS MODELING; FREE TO PLAYS; FREEMIUM; ON-LINE GAMES; VIRTUAL GOODS;

VIRTUAL ADDRESSES;

EID: 84923217941     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2015.01.007     Document Type: Article

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